This class was very fun and very difficult for me. Working with the same group over the course of the semester was better than I first imagined, it allowed me to actually feel like I was on the same wavelength as my group members instead of just grasping at straws. But I think the biggest […]

We received valuable feedback from the three pitches last week, and the evaluation process was then a lot of discussion of where to go from here. We got feedback about our app and our points system, and actually received some really cool ideas that I would like to possibly implement. Some ideas, though, while extremely creative […]

The prototyping process had a couple of bumps in it for our group.  The HMW statement we started with did not encompass all that we wanted it to, so we took our other two statements and combined them into one: “HMW make customers more invested in Southwest’s sustainability initiative?” Our prototype was originally going to […]

The ideation process for our team was for the most part seamless. We had chosen three HMW statements to examine in the process and start brainstorming possible solutions/ways to ameliorate the problem, and we were bouncing ideas off each other left and right. The three we decided on were “HMW reduce waste on flights?”, “HMW […]

The define process started off rocky for our group. Southwest from the beginning seemed like it could be a difficult company to develop a sustainability model/pitch an idea for because airlines are large, and, in my mind, are inherently unsustainable (when we first started this project my idea of sustainability was  limited to the environment, so going […]

The perfect airline, in my opinion, combines a couple of different aspects: The Customers: The customers should be a top priority for the perfect airline.  If the customers are satisfied, it makes the flight smoother, and all around less work for the company as a whole.  Basic things such as low costs, complimentary services, and cleanliness […]

I believe there are many facets to a wise consumer but for me, the wisest things to spend money on are experiences, things that have a long lifetime, and things that pay for themselves.  Experiences could be travel, concerts, attractions (amusement parks, hikes etc.). Another reason I believe people are more likely to consider buying […]

In the book, “Design is the Problem: The Future of Design Must Be Sustainable”, the authors outline eight frameworks to measuring a company in terms of sustainability, all slightly different.  These eight are not all of ways product design and manufacturing can be measured, but they are all possible ways. I was intrigued by the […]

The brief, cases in sustainability were interesting and I doubt I would have learned about these products without having them presented. That brings up a really good point about sustainable products, and how they don’t have a big platform in daily life.  These products that were presented I had never heard of before. I was shocked […]

I watched Graham Hill’s TedTalk about how owning less stuff could equal greater happiness. I chose that one after a long winter break of my mom watching Marie Kondo on Netflix, ransacking our house, and hounding me to purge. Graham was right in his talk though, I have experienced many times where I have had […]