We received valuable feedback from the three pitches last week, and the evaluation process was then a lot of discussion of where to go from here.
We got feedback about our app and our points system, and actually received some really cool ideas that I would like to possibly implement. Some ideas, though, while extremely creative and cool, are outside the scope of this project. For example, one guest suggested having Southwest partner with airports so the sustainability initiative we are suggesting could be advertised on a much larger scale. This is a great idea and would love to see it implemented if Southwest did anything like this in the future, but we cannot do that in the scope of our project.
We really looked critically at how things were arranged and presented, we received feedback that our pitch was not as structured and a little messy at times, so my personal opinion is to make sure we have that as polished as possible before the final presentation.
In terms of changes, we are still sifting through the ones we want to implement. Drink machines at gates, changes to the marketing, getting rid of drinks on flights altogether, are all things we are considering, ad figuring out the best way to implement.